In The Field Brand Is Everything

by Jon Thompson on September 2, 2009

Reader:

I am not appalled or incensed, and really struggle to think why you would be.
A boy is in pain. He is being treated by doctors. They are not “fabricating suffering”. This is the reality of MSF, and represents what they do in a completely honest fashion.

MSF UK:

To answer your first three questions, the audio is not real to that situation, nor is the house pictured the actual place where the care is being given. The advert has been ‘made’ by the ad agency. The text has also been added and presents a situation – it is not fact.

{ 1 trackback }

Pine Ridge Pow Wow
September 4, 2009 at 12:49 pm

{ 4 comments… read them below or add one }

Leave a Comment