If you are an aid agency going for a new look, a small non-profit with a limited marketing budget, etc, then you should consider Squarespace. Squarespace is a low-cost web platform that is changing the web design landscape. No longer do agencies need to spend considerable amounts of time and money setting up a website. Now, for the low-cost of $8, teams can set-up, design and publish their own site in a matter of hours.
In the age of limited funding and smaller budgets Squarespace gives agencies a great way to cut costs. Rather than pump money into marketing they can now redirect those funds to more operationally important departments. Web design and development is getting cheaper, faster and easier. I call it ‘the race to zero’ – zero cost, zero effort and zero time required to work in the web space. Given that Squarespace is only $8 for an intro plan it seems we’re just about there.
Squarespace just launched a commerce component that comes fully integrated with the Stripe payment platform. While most agencies won’t be selling wares I am sure some creative marketing teams will quickly figure out a way to use it for fundraising.
Squarespace is no stranger to disaster. The CEO, Anthony Casalena, lugged jerry cans of fuel, something most aid workers are intimately familiar with, to the roof of their data center to keep their client sites up and running. Along with their fellow geniuses over at Fog Creek, the creators of the incredibly useful Trello, they kept the generators running for days. I think Squarespace and Fog Creek have earned their honorary aid worker badges.
Give Squarespace a try for free for 14 days and let me know what you think. If any agencies are currently Squarespace I’d love to hear about your experiences with this up and coming platform.